BLESS Lookbook Collaborations
BLESS was founded in 1997 by Ines Kaag and Desiree Heiss, and since then has challenged what it means to work both within and outside of the fashion industry, altering perceptions of where a product or fashion collection starts or ends.
Since BLESS N° 23 The bringer in 2004, all of the lookbooks have been published inside existing magazines and designed in close collaboration with the graphic designer Manuel Raeder. Publishing the BLESS lookbooks inside existing magazines allows BLESS to spread ideas and projects in a broader field, beyond regular circulation in press offices and not solely within the fashion industry. The lookbooks are distributed with the aim of joining ideas together, creating new friendships, and causing unusual encounters. For each collaboration the lookbook in question was simultaneously available in selected bookshops and distributed for free among BLESS’s shop clients. As a result, the shops discovered the magazines, while the audiences of the magazines discovered BLESS.
Teaming up with shops and magazines also highlights BLESS’s focus not just on fashion but also on fields including art, design, food, and music, which contribute to a wider vision of what a seasonal fashion statement can mean, capturing that which is relevant to us and the world in the contemporary moment.
Over time, BLESS has kept a stockpile of some of these lookbook collaborations, and they are now published by BOM DIA BOA TARDE BOA NOITE in a limited edition containing twelve selected BLESS lookbooks held together by a BLESS N° 43 Handle.
BLESS N° 25 UNISEASONERS
SLAVE Magazine is an offshoot of the artist collective Slave
Each issue of the magazine takes a different format
BLESS N° 27 EASED UP
A magazine to build your own personality cult and sell merchandise
BLESS N° 28 CLIMATE CONFUSION ASSISTANCE
Pacemaker Magazine, France, Issue 11, 2006
A3 folded art zine, theory, fiction, photography
BLESS N° 30 INTRARELEVANCE
International fine art photography publication for emerging artists
BLESS N° 31 OHYESCOOLGREAT
Essays, stories, reports, portraits, chronicles, photographs
BLESS N° 32 FURSTVERDERBER
Monthly Vampire Magazine, Korea, Issue 6, 2007
A magazine with no fixed theme combined with an audio compact disk
BLESS N° 34 EPRFECT VERYTHING!
Intersection Magazine, UK, Issue 25, Spring 2008
Man in motion
BLESS N° 36 NOTHINGNEATH
Paris, LA is born of shared perspectives. It’s a project, like a love story, that comes from the feeling of being in one place, thinking about another
BLESS N° 39 HEART RINGERS
A contemporary representation of lesbian identity,
exploring new boundaries, searching for interesting timeless content
BLESS N° 40 WHATWASITAGAIN
A magazine intimately documenting music
BLESS N° 42 PLÄDOYER DER JETZTZEIT
Adventures in food and form
BLESS N° 43 KNOW HOWOWOW
BLESS: IN DISGUISE “Do you judge a magazine by its cover or its content?”
Two seperate booklets with a rollercoaster ride of an interview on your left
And the official lookbook of BLESS`s latest collection n°43 KNOW HOWOWOW on your right